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Warren Buffet is a history lesson in itself. He is no doubt one of the most successful stock market investor there is. Second only to Bill Gates as the richest man in the Western world, Buffet made his money over the long term by carefully selected investing in companies that he considered undervalued.
Then when the people who make up the vast market of investors in the stock market realize the true value of the company, Warren is right where he wants to be, a big investor at a low cost. Warren Buffett is the largest stockholder in Coca-Cola and has held the stock for many years.
The stock has been selling about 50 times earnings... a multiple that scares a lot of people but Warren believes so strongly in ' Name Brand Recognition 'that he is hanging on. Of course, he also may not want to pay the taxes if he sold.
Warren Buffett is from Omaha, a relatively small town in Nebraska. In his younger days Warren went East to make his fortune and met a guy named Ben Graham who was the ultimate stock market prognosticator at the time. After a few years in Ben's employ, Warren decided he would trade the fast life of the East for the small town of his youth. Buffet moved back to Omaha to the house he grew up in, but he didn't forget Graham's teachings. Graham has written a book or two on investing which should easily be found in your public library. Warren Buffet and his sidekick, Charlie Munger, still practice the original teachings of Ben Graham in their daily forecasting. You've undoubtedly heard of the saying: " Buy low and sell high ".
Warren's motto takes it a step further and advances the theory: " Buy low and never sell ".
Buffet's stock company, Berkshire-Hathaway, is listed on the NYSE at something under $50,000 a share down from about $85,000 a share a year ago. Needless to say, Warren did not ride out the great tech stock boom of the last few years.
Since Warren Buffett believes in the adage " Invest in what You Know " he did not immediately jump on the information super-highway . However, Buffett has had such an amazing track record that there is no question that his stock price will be back soon.
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