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Jim Mackrell is a direct marketing expert who had a system pretty similar to Brad's Richdale's. As with most of the TV personalities Jim's course was an introduction product that he sold reasonable. The reason of course was he had an expensive up-sell promotion to market.
What he was selling was software for between $500 and $1,500. I understand you could buy similar software that would be almost as good as his for about $100.00. Since most infomercial's on the TV lose money I can only assume he lost money on the promotion.
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