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E Joseph Cossman
Home Based Business Opportunities From Around The World Plus Candid Opinions On More Than 400 Different Opportunities.
40 Years Of Business Experience To Help You!
Experience, and the ability to apply so many diverse experiences, enabled E Joseph Cossman to become a millionaire many times over. Perhaps you haven't heard of "The Messiah of the free enterprise system" (Wall Street Journal) because he has not specialized in one single product or specialty throughout his life. His specialty is MARKETING.
Since emerging as a soldier in the Second World War, Joe has proven that taking calculated risks is fun and profitable. He didn't have a fancy college marketing degree, in fact he started into business with his high school degree from Braddock, PA and his experiences growing up in his father's neighborhood grocery store. Three years in the army in Europe was another kind of experience that led him to think about exporting as his first entrepreneurial opportunity.
His first "risky venture" resulted from reading in a classified ad in the newspaper that soap powder was available in quantity. He knew that this was valuable to postwar Europe and other countries, so he made contact with people he had met and ended up with an order for $180,000...and no soap. His efforts to make this sale work demonstrate his ability to make things happen, but the net result was he did it, and netted $30,000 at a time when he was earning $35/week at his regular job.
Mail-order is the field that is most closely aligned with this entrepreneurial thinker. When he started his business in 1947 there was very little activity in the mail order field. But soon it was growing fast because it met a definite need of people who were hungry for scarce products. When he began there were no credit cards or 800 numbers or computers, and people read the newspapers for mail-order product availability.
Cossman moved to California and set up his office on Sunset Boulevard in Hollywood with the dream of working for himself and becoming a "millionaire". His philosophy "There are many ways of taking a product, and by giving it a twist you can turn it into a money-maker" is demonstrated in the 20+ products that he took to market and sold at least a million of each. He was the first to market 14 balloons for $1.00,not as balloons but as 5 giant animals...an idea with a "twist". You may remember the Plastic Ant Farm, the Spud Gun, etc. Each product has its own story and experiences that helped develop my personal "philosophy of business".
Each year he sought out a new product to introduce at the national trade fairs as an innovative toy or aid to your lifestyle. Some didn't do so well. For example, he bought the entire inventory of 4 million high quality prints of 48 of the world's greatest paintings that had been sitting in a warehouse since 1937. And although he offered them for only $.50 each it took a number of years to find a market. At the same time he found phenomenal success with selling plastic Shrunken Heads for $2.98. The ideas that did succeed far outweighed the losses. And the experience was the real teacher.
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